Our Story

A dream to create healthy households

The quest to provide healthy, nutritional and appetising food to her kids led Sujatha, an University of Michigan Ann Arbor graduate, to experiment making healthy food herself, culminating in founding this company with her husband.
Her experiments with cereals began in 2002 by burning the first lot that she baked fifteen years ago evolving into a classic American story since then.
After months of Trial-and-errors, she finally figured out the perfect combination of breakfast cereal that was nutritionally balanced as well as appealing to the kids.
The idea of converting it into a full-fledged business evolved with friends, family and visitors lapping up her concoctions and demanding an ever more diverse set of her ‘kid’ food. These early cereals morphed into a complete range of products to satisfy not just breakfast needs but for delectable, yet nutritionally sound snacks at various times of the day that they would drop in.
This personal history of being conscious of allergy causing ingredients has made our company ethos a perfect fit for our times as our products seem to mesh well with the demands for gluten-free and peanut-free products that satisfy the sophisticated palates of well travelled individuals who also do not wish to compromise on the nutritional content of what they ingest.
The exhaustive range of our products satisfy the fun, fresh, exciting, healthy and nutritious dimensions that are essential to replacing today’s fast-food snacks. With Millennials and younger kids skipping traditional breakfast, our portfolio of products form a timely alternative, addressing the growing demand for “all-day foods”, starting from busy-body breakfasts to filling and fulfilling snacks, “ON THE GO”.